When developing your brand image, the process is more than just throwing some images together or stock art (That many other brands are using) in developing your identity. There are obvious questions, such as color pallets, modern versus vintage look, typography with/without visual elements, or maybe its just a visual element that says it all. There is more to think about. Why did you establish your company? What values do you have and how do you desire to identify your brand’s personality with that value. What is your value to your customer? What reaction do you desire when someone sees your brand, receives your business card, and/or finds you on the internet (www and/or social media)? These are the questions I will ask you to assist you in developing a meaningful and effective brand identity. Regardless of if it is a logo, business card, envelope, or any other marketing material, it will be taken seriously for an outcome you can feel proud of.
Project: Cloud Law Firm was established but needed an identity with supporting print material.
Solution: The moment I met Mia Cloud and discovered that was indeed her last name, I had the beginnings of a branding that would include typography and a visual element that plays off of her last name. The challenge was when you think of a cloud, you probably think of shapes and these fluffy white objects floating in our sky’s. With Mia being a Law Firm, that was not the image that was needed. The branding needed to be bold, but welcoming. It needed to look great on the web, social media, and in print.
Software: Adobe Photoshop, Adobe Illustrator